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Whiskers is an up-and-coming concept cafe for both humans and pets, as well as a cat and dog rescue and adoption center. Humans are encouraged to bring their furry companions to share a dining experience together. Whiskers offers three unique menus- one for humans, one for dogs, and one for cats- each menu fulfilling the dietary needs of its guests.

Of course, people without pets are welcome to come to eat, play and cuddle with the available adoptions- in hopes that they find a new best friend to take home. The pet cafe and rescue also provides neonatal care to its most vulnerable rescues. Whiskers is a non-profit, with care and facilities provided by generous donations and revenue from the cafe.

Identity Design | User Research | Visual Design

February 2022- June 2022

Overview

Whiskers came to us as a concept needing to be brought to life. As the only cafe of their kind for miles and miles around, they were in need of a cohesive brand strategy to make sure people took a liking to this new concept in the south of Italy.

They were also in need of an app design with the initial purpose of showcasing their available adoptions in the best light. Later on down the road, we intend to expand the app to fulfill other purposes of the rescue, such as sponsorship and donations.

Goals

  • Full-scope fun and sophisticated identity design
  • Conduct market & user research to empathize with users and carve out niches.
  • Discover and ideate future features to put in the pipeline.
  • Create a polished, high-fidelity app to hand over to development.

The Methodology

Empathize

Define

Ideate

Design

Test

Understanding The User

01. User Research

After looking at similar cafes around the world, and doing some research in the local community, we discovered what makes Whiskers so appealing- how they create a safe space for animals and animal lovers to bond. Whiskers is not like other cafes around, but a new and exciting concept that gets animals off the streets, into loving homes, and educates animal lovers and new pet owners on their well-being.

Since we uncovered that the ideal clients were educated, fun and sophisticated 25 to 40-year-old animal-lovers, we knew we could mimic those same attributes in the brand personality to make the brand speak to the ideal users.

Pain Points

No Lifestyle Matching

No option to filter search pets so that the user can adopt according to their Lifestyle. For example, if a user is active, they may want a running pal. Yet, if the user has a family, they may be seeking docility.

Hidden Cost of Adoptions

Aside from the adoption and medical costs of rescuing animals, Some people were asked to pay money to adopt certain pets. Pets with a price tag were less likely to get adopted than sponsored animals.

No European Options

There were no suitable pet adoption apps to fulfill user needs in Europe. For example, many pets in the south of Italy often travel to Germany for their forever homes, yet there isn’t a network for this.

Traveling Long Distances

Most adopters traveled to the shelter a minimum of two times before they took home their pet. When you add in traffic, looking for parking, and paying for gas and parking, this trip becomes a pain point.

02. Personas

Five user personas were created so that we could visualize building for the user rather than statistics

“To my surprise, adopting a pet hasn’t been as simple as it seems it would be. There is so much that goes into it, and I’m a fairly busy person, so it’s been difficult to find the right local match. ”

Goals

  • Simple way of meeting and adopting pet
  • Find a pet that would compliment my busy lifestyle

Frustrations

  • No convenient way of finding adoptions that fit my busy lifestyle

Landa

  • Age: 32
  • Education: Masters
  • Hometown: Pozzuoli
  • Family: Single
  • Occupation: Marketing Manager

Problem Statement

L‚Äčanda is a busy marketing manager who needs an easy way to find a suitable pet adoption because she believes adopting a new family member will enrich her life.

03. Competitor Analysis

I viewed the top three search results in the App Store for pet adoption apps- PetFinder, WeRescue & Petdar. I only found PetFinder and WeRescue of any use to my research.

I like how the filter starts broad and gets more detailed as you work your way down
More filter options. I also like the navigation options and the favourites tab.
The pet profile could be more engaging with more information, similar to a dating profile

04. User Flow

USER TASK: Book a meeting with a potential adoption.
Thought 1

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Thought 2

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Thought 3

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Starting The Design

01. Paper Wireframes

A series of paper wireframes were used to iterate the most simple and straight forward user flow.

02. Digital Wireframes

The digital wireframes were used to advance the preferred paper wireframe iteration.

03. Low Fidelity Prototype

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04. Usability Study: Findings

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Refining The Design

01. Mockups

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02. High-Fidelity Prototype

[link*

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03. Accessibility Considerations

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Going Forward

01. Takeaways

Impact

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What I learned

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02. Next Steps

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